The Starting Point
A dev's journey into the marketing world
I’ve spent the better part of two decades building, fixing, and designing things on the internet. Help desk tickets. Frontend code. Design systems. Drupal templates. Web properties for colleges.
The work has been good, but it made me realize my main goal: I want to deeply understand how digital strategy, data, and storytelling drive impact online.
But understanding alone isn’t enough for me. I want to go beyond understanding.
I want to master it.
What I do now
I manage web properties for a university engineering college. My day-to-day consists of content management, web strategy, stakeholder communication, and a fair amount of Drupal development.
I sit at the intersection of technology and communication—which, it turns out, is exactly where marketing lives.
Working alongside a marketing and communications team has opened a door I can’t close.
I see how strategy, data, storytelling, and technology work together to drive results—and I want to master them to become an expert in digital marketing.
What I’m setting out to learn
Digital marketing from the ground up.
I want hands-on, practical skills in growth marketing, content strategy, SEO, paid media, analytics, email campaigns, AI in marketing, and martech tools—so I master digital marketing end to end.
Instead of passive reading, I’ll design structured experiments with clear goals. I’ll document my methods, what data I track, and the specific skills I’m targeting with each project, learning firsthand and sharing concrete, real-world outcomes.
How I plan to do it
My own web presence will serve as a live laboratory. I’ll set up projects, measure their progress, and reflect on each step so it’s clear exactly how I’m approaching skill-building.
What strategies actually move the needle? Which tools deliver, and which ones are noise? What does AI actually change about how marketing works?
What I’ll share along the way
Everything, honestly.
The experiments that worked. The ones that flopped. The things I’d do differently. The moments where a concept finally clicked.
Plenty of people share polished expertise. I am focused on documenting—and demystifying—the real process of learning everything from the ground up.
My background in tech and UX gives me a certain lens. I think about systems, user behavior, and how things are built.
I’m curious what happens when that lens gets pointed at marketing.
An invitation
If you’re somewhere in the middle of a career transition—or just starting one—this might be worth following.
If you’re early in your marketing career and curious how someone approaches it from the outside in, same.
If you just want to watch someone try things and report back honestly, you’re welcome here too.
I don’t know exactly where this goes. That’s kind of the point.
Let’s see where this goes, together—join me, and let’s make an impact as we learn and grow side by side.